Gumsek
Local SEO · GBP
+183% avg map views · 90 days
Top 1% Upwork expert-vetted
48hr free audit · no call
+217% GSC clicks · 90 days
NEW Local SEO, recompiled · v3.0

Half the price.
Double the deliverables.

A new generation of Local SEO. Every engagement starts with a custom dashboard built on deep analysis of your site and the competitor you want to beat — then a focused 2 or 3-month sprint, GBP or SEO, to close the gap.

① The Custom Dashboard

Your own dashboard. Built around the rival you want to beat.

Every engagement starts here. I run a deep analysis of your site and one specific competitor, then build a bespoke dashboard with the gap, the plan, and the exact tasks to close it. Yours to keep — execute it yourself, hand it to your team, or hire me to run it.

  • Custom competitor benchmark, not a template.

    Hand-built side-by-side analysis: GBP, citations, reviews, content depth, backlinks, schema, page speed, AI-search visibility — scored against the rival you name.

  • A live dashboard with the gap, plan, and tasks.

    Not a 24-page PDF. A real interactive interface — current scores, target scores, weekly tasks, owners, due dates. Updated in real-time.

  • Hybrid human + AI intelligence.

    The analysis uses AI for breadth and a human expert for judgment. The result is sharper than any agency template and faster than any pure-human audit.

  • Yours to keep. Execute it however you want.

    Run it in-house. Give it to your existing agency. Or hire me to ship it as a sprint. Same dashboard either way — no lock-in.

  • Built in 5 business days.

    Pay, share access, name your rival. Five business days later your dashboard is live and walkthrough-ready.

② GBP Sprint · Dashboard + execution

Win the map pack. In 2 or 3 months.

Your dashboard becomes a weekly delivery schedule. I run every GBP task on it — categories, posts, photos, Q&A, reviews, citations — until your geo-grid passes the rival you named.

  • Full GBP profile build & optimization.

    Categories, attributes, services, products, description rewrite — everything tuned against the competitor benchmark in your dashboard.

  • Posts, photos, Q&A — weekly cadence.

    12–16 posts/mo across all four types. 8–12 geotagged photos. 4–6 Q&A pairs. Real content, not templated noise.

  • NAP consistency & citation cleanup.

    30–50 source audit. Duplicate, fake, and inconsistent listings cleaned. Top citations claimed and standardized.

  • Local Falcon geo-grid tracking.

    Weekly geo-grid scans for you and your rival, charted in your dashboard. You see the map share move, block by block.

  • Review responses, generation & spam monitoring.

    Every review answered. QR + email review-generation system installed. Fake-listing & spam monitoring on the rivals around you.

  • Weekly check-in. Dashboard updated daily.

    15-minute check-in every week. Dashboard reflects what was shipped, what moved, and what's queued next.

③ SEO Sprint · Dashboard + execution

Win the organic page. And the AI Overview.

Onsite, content, links and technical work — everything that moves blue-link rankings and earns AI citations. Same custom dashboard, scoped for SEO instead of GBP.

  • Onsite — titles, H1s, meta, internal links.

    Every priority page rewritten against the competitor benchmark. Internal-link graph mapped and corrected.

  • Local landing pages & long-tail content.

    2–4 locally-targeted content pieces / month. Real human writing, AI-assisted research — never copy-paste output.

  • Quality backlink placements.

    2–5 real placements / month from sites with traffic and topical relevance. No PBNs, no auto-submit.

  • Schema · Core Web Vitals · technical fixes.

    LocalBusiness + product schema validated. CWV issues flagged with concrete fixes for your dev — or shipped if you give me access.

  • AI-search readiness: GEO & AI Overviews.

    Content tuned for RAG frameworks, information gain, and semantic density. Engineered to be cited inside AI Overviews and chat answers.

  • Weekly check-in. Dashboard updated daily.

    Same live dashboard, weekly cadence. Wrap-up at end of sprint: what moved, ranked wins, recommended next quarter.

Sample dashboard · live preview

See a real dashboard, end to end.

A live preview of an 8-week SEO sprint dashboard built for a sample client. Not a screenshot — the actual interface. Click through, poke at it, see what you'd be getting.

  • Gap scoreboard. You vs. rival, side by side.

    Every signal that moves rankings — scored, color-coded, with the gap calculated for you. One number per Monday.

  • Weekly task board. What's shipping this week.

    Concrete, named tasks with owners, due dates, and links to deliverables. No vague "content optimization."

  • Geo-grid heatmap. Where you rank, block by block.

    Local Falcon geo-grid embedded directly in the dashboard. Weekly comparison against your rival.

  • Content & backlink log. Every deliverable, in one place.

    Articles, page rewrites, link placements, schema fixes — with before/after screenshots and live URLs.

  • AI-search visibility. Are you cited?

    Tracked appearances in AI Overviews, ChatGPT answers, Perplexity, Gemini — with the prompts that surface you.

  • Plain-English notes. What changed and why.

    Every week, a short written brief from me. What I shipped, what I saw, what's next, where I'd push harder.

Open sample dashboard Order yours · $150
blueprintappsio.vercel.app — 8-Week SEO Sprint
Why agencies fail

Yesteryear's SEO retainer is broken.

Cookie-cutter packages, AI auto-posters, and 24-page PDFs nobody reads — sold at 80–95% margins. Four patterns I see on almost every audit:

→ Pattern 01

Templated retainers, identical for every client.

Same 12 deliverables, same checklist, same posts. Whether you sell HVAC or law — your rival gets the exact same package.

→ Pattern 02

$1,500/mo for an AI post scheduler.

The "service" is software with a dashboard. A junior runs it on autopilot. The margin is the business model — not your results.

→ Pattern 03

Copy-paste AI articles.

$10k for "five optimized pieces" of unhumanized AI output. Embarrassingly obvious to any reader. Rarely on schedule.

→ Pattern 04

No competitor benchmark. Ever.

No vision, no plan, no rival named. Just a template, a scheduler, and a 24-page PDF nobody opens.

Why Gumsek

A new generation of SEO. Built around you, not a template.

Half the price of a typical agency. Double the deliverables. And it's actually yours.

Custom · not template

One dashboard per client, built around one rival.

Not a package. Not a tier. The plan, tasks, and weekly cadence are derived from your gap to your chosen competitor.

Human + AI

Hybrid human + AI intelligence.

AI handles breadth. A human expert handles judgment. Faster than pure-human, sharper than any agency template.

Federal expert · Top 1%

Operator-grade. Federal expert witness, Upwork top 1%.

Called as expert witness in a federal Google matter. Upwork Expert-Vetted (top 1% of all freelancers). Former in-house SEO manager at leading US agencies.

No lock-in

Fixed scope. No retainers. No lock-in.

2 or 3-month sprints with a fixed price. Or just buy the dashboard and run it yourself for $150. Walk away whenever — keep everything.

Half the price

Half the agency price. Double the deliverables.

One operator, no junior layer, no overhead. The same scope a $4k/mo agency contract delivers — for under $2k a month.

Real before / after

You see the gap close. In real numbers.

Geo-grid map share, GSC clicks, ranked positions, AI citations — measured before, during, and after. No fluff PDF.

From the SEO Hub

Insights & guides.

Practical writing on Local SEO, GBP, and AI search — for business owners, not agencies.

Most local SEO is still running a ten-year-old playbook

Agencies lead with the same checklist they've run on every account since 2015. For a local business watching its margins, the gap between what you're paying for and what will actually move you up the results should matter more than it does.

Most local SEO is still running a ten-year-old playbook
Generative Engine Optimization: The Definitive 2026 Practitioner's Playbook

Move beyond the '10 Blue Links.' Learn how to optimize for RAG frameworks, information gain, and semantic density to secure high-value citations in AI-generated search results.

Generative Engine Optimization: The Definitive 2026 Practitioner's Playbook
The Practitioner’s Guide to Ecommerce SEO: Solving Index Bloat and SERP Decay

Move beyond basic keyword research. Learn how to manage faceted navigation, scale programmatic landing pages, and optimize for AI-driven search snapshots.

The Practitioner’s Guide to Ecommerce SEO: Solving Index Bloat and SERP Decay
The Zero-Click Survival Guide: Scaling Revenue When No One Visits Your Site

69% of searches end without a click. We analyze how to monetize brand mentions within AI Overviews and force attribution from the "black box" engines.

The Zero-Click Survival Guide: Scaling Revenue When No One Visits Your Site
The 2025 E-E-A-T Technical Audit: SEO as a Trust Mechanism

‘Google’s "Search Quality Evaluator Guidelines" is the closest thing we have to the algorithm’s source code. We break down why your brand authority is now a technical asset.’

The 2025 E-E-A-T Technical Audit: SEO as a Trust Mechanism
The Hidden Gem Protocol: Exploiting the First-Person Experience Algorithm

‘Google’s 2025 MUVERA update has prioritized forum-style "experience" content. We analyze why Reddit is winning and how to "forum-ify" your corporate blog for maximum trust.’

The Hidden Gem Protocol: Exploiting the First-Person Experience Algorithm
The SaaS SEO Velocity System: Compressing Growth Timelines

Stop waiting 6 months for results. Learn how to overhaul SaaS site architecture to deserve rankings in weeks, not years.

The SaaS SEO Velocity System: Compressing Growth Timelines
The Vector Pivot: Why Your Keyword Strategy is a Ghost in the Machine

Stop optimizing for strings; start optimizing for things. We break down the transition to high-dimensional vector embeddings and why "Semantic Distance" is the only metric that matters in 2025.

The Vector Pivot: Why Your Keyword Strategy is a Ghost in the Machine
The GEO Framework: Engineering Search Dominance in the Age of Perplexity

Traditional SEO is a race to the bottom. Generative Engine Optimization (GEO) is the architecture of the future. We analyze the Stanford-led GEO research to build a 90-day dominance roadmap.

The GEO Framework: Engineering Search Dominance in the Age of Perplexity
Free 48-hour audit · No call required

Send your quote. Or name a competitor.

Drop the basics below. Within 48 hours you'll have a written, line-item response — what I'd ship, what it would cost, and how I'd close the gap on the rival you want to beat.

Reply within 48 hours · No sales call · No spam · jeremy@gumsek.com