Hi, I'm Jeremy — put me to the test. If you're using a Local SEO agency of any kind, tell me what you're paying and what you're getting. I'll tell you right away whether I can beat it — and I almost always can.
What I see every day
Real Local SEO is benchmarking against competitors systematically — building a site that on every front is closing the gap and winning on pure quality, execution, and vision. That's what actually moves rankings.
The margin is the business model — not your results.
A few tag changes, delivered late. Running a post scheduler is not Local SEO and it is not GBP management.
Unhumanized, copy-pasted AI output — embarrassingly obvious, not delivered on time.
No competitor gap analysis. No vision for the site. Just a template, a scheduler, and a PDF report.
Who you're working with
I am a former SEO Manager for leading US agencies. Show me what you are getting and I will give you more for less — and treat your site as my own. I mean it.
Called as an expert witness in a federal case against Google — one of a tiny number of SEO practitioners to serve in this capacity. I understand GBP policy at a depth most consultants never reach.
Expert-Vetted status awarded to fewer than 1% of all Upwork freelancers after rigorous vetting by senior technical staff.
Managed SEO at scale in-house. I know exactly what agencies deliver, how they price it, and where the gaps are — because I built those packages.
I've developed my own hybrid AI + human workflow for every core SEO task. Leaner, more efficient, and better quality than the output of the overwhelming majority of agencies I review.
Every month, every client — no vague scope
GBP management and Local SEO onsite work, clearly listed. Powered by Claude + Local Falcon for rank intelligence, and Search Atlas / Otto AI for GBP automation.
Keyword-targeted, geo-relevant posts across What's New, Offer, Event, and Product types. Strategic content, not scheduled filler.
Primary and secondary category testing against top competitors. All relevant attributes fully populated and reviewed monthly.
4–6 keyword-rich Q&A pairs added monthly. Incoming questions answered within 48 hours.
Every review gets a personalized, keyword-rich response. Positive reviews anchor service and location terms. No templates.
8–12 geotagged, keyword-labeled photos monthly. File names and EXIF data optimized before upload.
Full GBP services menu with keyword-rich descriptions and pricing. Most profiles leave this blank — it's a significant ranking gap.
Weekly checks for competitor spam — keyword-stuffed names, fake addresses, fake reviews. Formal reports filed with documented evidence.
Active monitoring for unauthorized edits — competitor-suggested changes, Google auto-updates, category shifts caught before they hurt rankings.
Monthly geo-grid scans across your service area via Local Falcon. Visual heatmaps show exactly where you rank block-by-block.
Structured data across all key pages — address, hours, geo-coordinates, service areas, review aggregates. Validated monthly against Google's Rich Results Test.
Name, Address, Phone audited across 30–50 citation sources. Inconsistencies corrected. New citations built where gaps exist.
Title tags, H1s, and meta descriptions updated with city + service keyword combinations. Keyword cannibalization resolved.
Two locally-relevant content pieces per month targeting long-tail local queries and linking to GBP-aligned service pages.
Monthly review of the top 3 local pack competitors — categories, attributes, posting frequency, Q&A volume, review velocity.
A repeatable post-service email/SMS sequence and in-person QR process for generating authentic reviews consistently.
Monthly pass on page speed and mobile usability for key local landing pages. Issues flagged with specific fixes — not just a score.
750-character business description front-loading primary keywords in the first 250 characters — the visible portion in Maps without expanding.
Geo-grid movement, GBP impressions, call/direction clicks, review velocity, next-month priorities. You talk directly to the person doing the work.
The Offer
The Double-or-Quit Guarantee
If after 90 days I haven't delivered at least twice the documented deliverables of your previous agency at the same or lower cost, I'll refund the final month. No arguments — show me the receipts and I'll show you the work, or give you your money back.
Scope of work, monthly price, contract terms — PDF, screenshot, forwarded email. Whatever you have.
Not what the contract says — what the work product shows. Post count, Q&A volume, reporting quality, onsite changes made. Documented item by item.
A specific, numbered scope at a price that's at least 50% less — with a minimum of twice their deliverable count. In writing, before you commit to anything.
The guarantee is conditional on the agency actually doing real GBP work. If they're legitimately delivering 20 tasks a month at a fair price — rare, but it exists — I'll tell you honestly.
Practical updates on Local SEO, GBP optimization, and AI search.
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Google’s "Search Quality Evaluator Guidelines" is the closest thing we have to the algorithm’s source code. We break down why your brand authority is now a technical asset.
Tell me your business URL and what you're currently paying. I'll review your GBP profile and send back a specific list of what's underperforming and why — within 48 hours, at no cost. No sales call required. You decide if it makes sense to work together.