Agencies lead with the same checklist they've run on every account since 2015. For a local business watching its margins, the gap between what you're paying for and what will actually move you up the results should matter more than it does.
A new generation of Local SEO. Every engagement starts with a custom dashboard built on deep analysis of your site and the competitor you want to beat — then a focused 2 or 3-month sprint, GBP or SEO, to close the gap.
Every engagement starts here. I run a deep analysis of your site and one specific competitor, then build a bespoke dashboard with the gap, the plan, and the exact tasks to close it. Yours to keep — execute it yourself, hand it to your team, or hire me to run it.
Hand-built side-by-side analysis: GBP, citations, reviews, content depth, backlinks, schema, page speed, AI-search visibility — scored against the rival you name.
Not a 24-page PDF. A real interactive interface — current scores, target scores, weekly tasks, owners, due dates. Updated in real-time.
The analysis uses AI for breadth and a human expert for judgment. The result is sharper than any agency template and faster than any pure-human audit.
Run it in-house. Give it to your existing agency. Or hire me to ship it as a sprint. Same dashboard either way — no lock-in.
Pay, share access, name your rival. Five business days later your dashboard is live and walkthrough-ready.
Your dashboard becomes a weekly delivery schedule. I run every GBP task on it — categories, posts, photos, Q&A, reviews, citations — until your geo-grid passes the rival you named.
Categories, attributes, services, products, description rewrite — everything tuned against the competitor benchmark in your dashboard.
12–16 posts/mo across all four types. 8–12 geotagged photos. 4–6 Q&A pairs. Real content, not templated noise.
30–50 source audit. Duplicate, fake, and inconsistent listings cleaned. Top citations claimed and standardized.
Weekly geo-grid scans for you and your rival, charted in your dashboard. You see the map share move, block by block.
Every review answered. QR + email review-generation system installed. Fake-listing & spam monitoring on the rivals around you.
15-minute check-in every week. Dashboard reflects what was shipped, what moved, and what's queued next.
Onsite, content, links and technical work — everything that moves blue-link rankings and earns AI citations. Same custom dashboard, scoped for SEO instead of GBP.
Every priority page rewritten against the competitor benchmark. Internal-link graph mapped and corrected.
2–4 locally-targeted content pieces / month. Real human writing, AI-assisted research — never copy-paste output.
2–5 real placements / month from sites with traffic and topical relevance. No PBNs, no auto-submit.
LocalBusiness + product schema validated. CWV issues flagged with concrete fixes for your dev — or shipped if you give me access.
Content tuned for RAG frameworks, information gain, and semantic density. Engineered to be cited inside AI Overviews and chat answers.
Same live dashboard, weekly cadence. Wrap-up at end of sprint: what moved, ranked wins, recommended next quarter.
A live preview of an 8-week SEO sprint dashboard built for a sample client. Not a screenshot — the actual interface. Click through, poke at it, see what you'd be getting.
Every signal that moves rankings — scored, color-coded, with the gap calculated for you. One number per Monday.
Concrete, named tasks with owners, due dates, and links to deliverables. No vague "content optimization."
Local Falcon geo-grid embedded directly in the dashboard. Weekly comparison against your rival.
Articles, page rewrites, link placements, schema fixes — with before/after screenshots and live URLs.
Tracked appearances in AI Overviews, ChatGPT answers, Perplexity, Gemini — with the prompts that surface you.
Every week, a short written brief from me. What I shipped, what I saw, what's next, where I'd push harder.
Cookie-cutter packages, AI auto-posters, and 24-page PDFs nobody reads — sold at 80–95% margins. Four patterns I see on almost every audit:
Same 12 deliverables, same checklist, same posts. Whether you sell HVAC or law — your rival gets the exact same package.
The "service" is software with a dashboard. A junior runs it on autopilot. The margin is the business model — not your results.
$10k for "five optimized pieces" of unhumanized AI output. Embarrassingly obvious to any reader. Rarely on schedule.
No vision, no plan, no rival named. Just a template, a scheduler, and a 24-page PDF nobody opens.
Half the price of a typical agency. Double the deliverables. And it's actually yours.
Not a package. Not a tier. The plan, tasks, and weekly cadence are derived from your gap to your chosen competitor.
AI handles breadth. A human expert handles judgment. Faster than pure-human, sharper than any agency template.
Called as expert witness in a federal Google matter. Upwork Expert-Vetted (top 1% of all freelancers). Former in-house SEO manager at leading US agencies.
2 or 3-month sprints with a fixed price. Or just buy the dashboard and run it yourself for $150. Walk away whenever — keep everything.
One operator, no junior layer, no overhead. The same scope a $4k/mo agency contract delivers — for under $2k a month.
Geo-grid map share, GSC clicks, ranked positions, AI citations — measured before, during, and after. No fluff PDF.
Practical writing on Local SEO, GBP, and AI search — for business owners, not agencies.
Agencies lead with the same checklist they've run on every account since 2015. For a local business watching its margins, the gap between what you're paying for and what will actually move you up the results should matter more than it does.
Move beyond the '10 Blue Links.' Learn how to optimize for RAG frameworks, information gain, and semantic density to secure high-value citations in AI-generated search results.
Move beyond basic keyword research. Learn how to manage faceted navigation, scale programmatic landing pages, and optimize for AI-driven search snapshots.
69% of searches end without a click. We analyze how to monetize brand mentions within AI Overviews and force attribution from the "black box" engines.
‘Google’s "Search Quality Evaluator Guidelines" is the closest thing we have to the algorithm’s source code. We break down why your brand authority is now a technical asset.’
‘Google’s 2025 MUVERA update has prioritized forum-style "experience" content. We analyze why Reddit is winning and how to "forum-ify" your corporate blog for maximum trust.’
Stop waiting 6 months for results. Learn how to overhaul SaaS site architecture to deserve rankings in weeks, not years.
Stop optimizing for strings; start optimizing for things. We break down the transition to high-dimensional vector embeddings and why "Semantic Distance" is the only metric that matters in 2025.
Traditional SEO is a race to the bottom. Generative Engine Optimization (GEO) is the architecture of the future. We analyze the Stanford-led GEO research to build a 90-day dominance roadmap.
Drop the basics below. Within 48 hours you'll have a written, line-item response — what I'd ship, what it would cost, and how I'd close the gap on the rival you want to beat.