Three steps, two of them free
Start with a free check
These are data-driven tasks your team can do in-house. They have a far greater chance of impact than most agencies’ first two months of work.
- The top three businesses for the search you want to win.
- Their Business Profile, reviews and site settings next to yours.
- I count the links of the top five pages to see if you need links.
- Five fixes ranked by cost with the steps for each one.
Get your free checkFrom the research for my SEO for lawyers guide: the free fixes often beat the paid ones.
- 7 of 10 of the top Google Maps ranking factors are Business Profile settings you can change yourself. Links come 25th and 26th. Whitespark, survey of 47 local search experts, 2026
- 39% of law firms took more than two hours to answer a web enquiry, or never answered. Hennessey Digital, 2025
- 56.3% of legal enquiries are phone calls. Google Analytics counts forms by default, not calls. Ruler Analytics
- 47% of people won’t use a business with fewer than 20 reviews. BrightLocal, 2026 consumer survey
Do it yourself, or I’ll do it
I’ll do every fix from your check within a month for $699.
- Your Business Profile set up: category, services, hours and pin.
- A profile for each attorney or practitioner who qualifies.
- One review request that goes to every client at the same point.
- Call tracking and form tracking.
- Two or three main pages rewritten to open with the answer.
- Snippet and AI crawler settings fixed.
- A test of your forms and phones and a list of what to fix.
Then another free dashboard: your 90-day sprint
When you’re happy with the work, I’ll build you a second free dashboard: a 90-day plan with every task and its cost tailored to your firm.
- Every task for the 90 days mapped out week by week.
- Each task has its cost next to it so you can decide what to do in-house and what to hand over.
- The plan is yours to keep even if you don’t hire me.
A real free check
This is a real check I made for a personal injury firm. I’ve taken out the firm’s name and details. Click through the slides here or open it full screen.
Open the check full screenEverything else I do
Tasks I handle freeing you up to catalyze your business.
Research
- Competitor keywords and gap analysis
- You see your site next to the top three competitors in the first report.
- Every keyword they rank for and you don’t is listed with its search volume.
- The gaps are sorted so the easiest wins come first.
- AI citations analysis
- I check which firms ChatGPT and Google’s AI Overviews quote for your city.
- You see the pages they quote and what those pages do that yours don’t.
- Keyword research from your own intake
- I go through your intake calls and forms for the questions clients really ask.
- The questions come back as a list in the client’s own words.
- Each one becomes a page or a section that answers it.
Sites
- AI-centric site rebuild
- I rebuild your site in Astro as static pages in about two weeks.
- Static pages load quickly and are easy for Google and AI crawlers to read.
- Schema across every page
- Every page gets structured data for the firm, its attorneys and its practice areas.
- This makes every page eligible for rich results in Google.
- Technical audit
- You get the two or three problems that are really holding the site back.
- Each problem comes with the fix and how long it takes.
- I leave out the hundreds of warnings that don’t matter.
Content
- Service and practice page rewrites
- Each practice page starts with the question the client came with.
- The answer comes first and the detail follows.
- Guides built from the evidence
- I spend weeks reading the sources for a single guide.
- Every claim is cited line by line.
Authority
- Link outreach
- I place links on real sites that cover your practice areas.
- You pay what the placement costs with no resold guest posts or 300% markups.
- Authority you already earned
- I find the sites that already mention your firm without linking to it.
- Most of these links can be claimed in an afternoon.
- Reviews that keep coming
- One review request goes to every client at the same point in the case.
- Sending it to every client keeps you within Google’s rule against asking only happy ones.
- You get a steady stream of recent reviews.
Systems
- Measurement that counts cases
- Calls and forms are tracked from the first click to the signed case.
- Reports show signed cases rather than rankings.
- PPC management
- I run your Google Search ads and Local Services Ads.
- I go through the campaigns search by search to find the wasted spend.
- Business systems built with AI
- I build the dashboards, internal tools and automations your firm needs.
- Jobs like intake follow-ups and weekly reports stop needing someone to do them by hand.
Pushing what AI can do
A typical agency will charge you twice the price with a full team on the account and deliver in a quarter. Today one person does the same work for half of the money.
Every fix from your free check, done within a month.
Documents read in full for the SEO for lawyers guide.
To move a site of any size onto a fast one you can edit by talking to Claude Code.
Person you deal with, from the first call to the finished work.
Great Feedback for Great Work
I push the envelope, never stop, and earn respect for the difference. See what people have said below.
No agency layer
Show me an agency SEO plan where I can’t deliver twice the work at half the price. Anywhere up to 80% of the cost of an agency plan is agency overhead, and the rest of that is on an outsourced team. I don’t share that agency’s model.
There are no resold guest posts, no upsells. If it’s an ongoing task, I recommend teaching your own team to do the writing or the reporting. Tell me what you pay now.
Tell me your need
Send me your site and the search you want to win, and I’ll send your free check back. Or send me your current agency plan, and I’ll send you a cheaper one right back. I’ll let you do the math here. Or write to jeremy@gumsek.com.