The Practitioner’s Guide to Ecommerce SEO: Solving Index Bloat and SERP Decay
Move beyond basic keyword research. Learn how to manage faceted navigation, scale programmatic landing pages, and optimize for AI-driven search snapshots.
One portal, three pillars of expertise. From AI-driven SEO architecture and authoritative legal systems to authentic Korean commerce—I build on my interests to bridge the gap between information and scale.

The Ecosystem
A systematic approach to diverse domains, driven by curiosity and technical rigor.
I build high-velocity technical foundations and content machines that replace the need for traditional monthly SEO retainers.
Mapping the legal landscape through authoritative content and jurisdictional frameworks built for high-stakes clarity.
Navigating the landscape of Korean beauty, tech, and lifestyle through data-backed trends and authentic insights.
Gumsek is my effort at a personal portal. With AI one can have an army of a hundred. What will I do with these tools? And what will you? To be honest feeling somewhat Übermenschian.
Systematic updates across SEO, Law, and K-Culture.
Move beyond basic keyword research. Learn how to manage faceted navigation, scale programmatic landing pages, and optimize for AI-driven search snapshots.
69% of searches end without a click. We analyze how to monetize brand mentions within AI Overviews and force attribution from the "black box" engines.
Google’s "Search Quality Evaluator Guidelines" is the closest thing we have to the algorithm’s source code. We break down why your brand authority is now a technical asset.
Master the strategies that drive 43% of ecommerce traffic. Learn how to outrank competitors, optimize for AI search, and build sustainable revenue through organic visibility.
Stop wasting cycles trying to optimize legacy technical debt. I specialize in building site systems and growing businesses from scratch—achieving velocity and scale far faster than attempting to fix what’s already broken.